At 360 Financial, we are financial advisors, financial planners, and CFPs here to help you create your big picture plan.

You’ve worked hard to become successful and take care of your family, and you deserve experienced guidance as you seek to ensure your assets are protected. As financial advisors and financial planners, we’re here to help you pursue your most important financial goals and build a lasting positive legacy.

Based in Minnesota, with clients across the United States, we specialize in helping successful people manage their big picture financial goals through our comprehensive wealth management, financial planning, and estate planning services.

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Your financial plan is a step-by-step guide to help you pursue your goals.

At 360 Financial, we create a financial plan and implement strategies based on your goals and big-picture plan. A well-structured financial plan is crucial because it serves as a roadmap to your financial success. It not only outlines your financial goals but also provides a strategic approach to address them, factoring in your income, expenses, and lifestyle.

A robust financial plan goes beyond just managing your money.

It ensures your financial decisions align with your life objectives, enabling you to confidently navigate life’s uncertainties and build a secure future. Financial planning is one of the essential elements you need when building wealth and pursuing financial independence.

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Your financial advisor should be your partner in pursuing your goals.

We believe that your investment advisor and financial planner should be working right beside you with your best interest at heart at all times. We believe that your financial advisor should be caring, open, and honest. They should give you a comprehensive plan by looking at your entire financial picture.

Your financial goals go beyond investments, and your financial advisor should as well—looking at your entire life picture.

Finally, your advisor should meet with you annually to review your financial plan and investments and make changes as necessary.

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☑️  You should expect a comprehensive financial plan that is updated at least annually.
☑️  You should expect an advisor to reach out to you quarterly.
☑️  Your financial planning office should know you and your family and address any of your needs.


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Work with Experienced Financial Advisors and Planners

All of 360 financial’s advisors with CFP designations can build a complete financial plan for you.

Your financial plan will include income planning, tax strategies, investment management, legacy planning, and risk management. If you’re a business owner, your financial plan will take this into consideration.

At 360 Financial, Your Big Picture Plan is Our Priority

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At 360 Financial, we aim to take care of every single client like they’re our family.

As an independent firm, we aim to provide outstanding service and personalized big picture planning.

Wealth Management and Financial Planning Services Include:

  • Meaning-of-life questions on life goals, money, and values alignment
  • Comprehensive & long-range wealth management & financial planning
  • Education planning & funding (college planning)
  • Estate & estate tax planning
  • Generational wealth
  • Investment advice & management
  • Philanthropic planning & charitable giving
  • Retirement goals & planning
  • Risk management
  • Specialist referrals
  • Tax planning & strategies
  • Investment management services
  • Insurance planning
  • Asset allocation
  • Asset management
  • Cash flow analysis
  • Business planning and tax planning for small business

*You are under no obligation to use the services of any of the outside professionals referred, and may choose any qualified professional to provide services. These entities and their services are not affiliated with LPL Financial and 360 Financial.

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What is a normal fee for a financial planner?

Many financial planners charge a 1% fee, which may not include the investment fees. Some underlying investments—such as certain mutual funds—within your portfolio may have costs over and above what you pay for financial advice.

How do you charge? What is your cost structure?

We charge assets under management (AUM) fee. Essentially that means we charge a fee on the assets that we manage. It’s a percentage of your account value. We are always transparent with our service and investment fees. And we believe that you should always ask your advisor about the all-in cost.

What is the difference between a financial advisor and a financial planner?

The terms financial advisor and a financial planner are used interchangeably. We recommend that you work with a Certified Financial Planner that is a  fiduciary in Minnesota.

Are you certified, financial planners?

At 360 Financial we have many CFPs in our office.

Does your firm receive recognition for production?

Mike Rogers, our founder and president, is part of LPL’s Chairman council which is awarded to less than 1% of advisors and based on annual production among LPL Advisors. LPL Financial is the largest brokerage firm in the nation with over 20,000 advisors. LPL is the #1 Independent Broker/Dealer in the US1 and the #3 RIA Custodian in the US2.

How much money do I need to have to work with you?

Most of 360 Financials’s clients have a portfolios of $1M or greater. Typically, we work with clients with $1M or more in investable assets or the ability to get there. If a client is younger, and building wealth, we know they will be able to grow their wealth to have $1M or more in assets at retirement.

What should I bring to my first meeting with you?

You don’t need to bring anything to the first meeting. The first meeting is a conversation about your overall financial picture and your goals, so you don’t need to bring any paperwork.

How do I schedule a call or meeting?

Click below to schedule a Zoom meeting or phone call. Or email or call Emily at our main office. She will send you a scheduling link to choose a date and time that work best with your schedule. 

What are 360’s assets under management?

$550M + as of July 13, 2023.

1 As reported by Financial Planning magazine, June 1996-2021, based on total revenue.
2 Cerulli Associates, 2020 US RIA Marketplace Report

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At 360 Financial, we work with clients throughout Minnesota and the USA.

We’re based in Wayzata, just outside of Minneapolis with a second location in Elk River.

However, we also love working with business owners and other successful entrepreneurs who may be living a location-free lifestyle or are out of state.

Wayzata Location: 952-542-8900 | 849 Lake Street East, Wayzata, MN

Elk River Location: 763-241-0841  | 510 Freeport Avenue, Suite A, Elk River, MN


Directions and Map to 360 Financial

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Well, we like to think so. But you’ll have to be the judge of that.

We encourage you to schedule a call below to meet with one of our team members. You’ll be asked questions and get a better feel for what makes 360 different and why we’re about to provide such excellent service to our clients.

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Schedule a 15-minute Call

Click here to schedule an introductory call with one of 360 Financial’s advisors.
Find out how we can help you with your financial goals.

Schedule a 15-Minute Call
Online Financial Advisors – Is a Robo-Advisor or Human Advisor Right for You?
September 11, 2023

Before everyone started meeting in Zoom rooms, the term “online financial advisor” was coined to refer to an online platform that allows you to manage your investments. You’re not actually working with an advisor, you’re doing DIY investing through a platform that simplifies the process. But is this the best choice? And what are your other options?

401(k) Retirement Planning Essentials
August 16, 2023

Retirement planning is an essential step to ensure financial security later in life. The 401(k) plan is one of the most popular tools used by Americans for retirement. By setting aside a portion of their income, employees can build a nest egg and start building wealth and preparing for retirement. Additionally, many employers offer matching contributions, further boosting the potential savings.

Weekly Market Commentary
July 5, 2022

India has emerged as a compelling economic growth story and an increasingly attractive alternative to China within the emerging markets complex. A growing population with a robust and young workforce, significant infrastructure spending, and an ongoing digital transformation have been key catalysts to India’s outperformance over China. India has also benefited from the de-globalization trend as manufacturers move production away from China. While we may not go as far as officially calling India the new China, the economic and technical trends suggest the country may be set for a prolonged period of outperformance.

WEBINAR: Could You Be Earning More Than 5% on Your Cash?
September 11, 2023

Mike Rogers and team will explore the current interest rate landscape and discover how unconventional low-rate cash accounts can potentially be leveraged for higher returns. Our Wealth Managers discuss options with cash, offering strategies that aim to amplify their returns while balancing risk. Whether you’re a seasoned investor or new to wealth management, this webinar equips you with the tools to make informed decisions in today’s dynamic economic landscape, ensuring your financial goals are pursuable.

All investing involves risk including loss of principal. No strategy assures success or protects against loss.