Financial Planner in Bloomington, MN
- Mike Rogers

- 9 hours ago
- 5 min read

When Bloomington residents are looking for a financial planner they can trust, 360 Financial brings a team of CFP professionals and specialists who work to understand your full financial picture before offering any recommendations. With offices in Wayzata and Elk River, Minnesota, 360 Financial serves clients across the Twin Cities south metro, including Bloomington, Burnsville, Eden Prairie, Edina, and Apple Valley.
What Does a Financial Planner in Bloomington Actually Do?
A financial planner helps you connect where you are financially today with where you want to be over the next decade and beyond. For most Bloomington residents, that means working through a layered set of goals: retiring comfortably, managing Minnesota's tax environment, caring for aging parents or supporting adult children, and figuring out what "financial security" actually looks like on a day-to-day basis.
The distinction between a financial planner and a financial advisor is subtle but worth knowing. Financial planning tends to emphasize the holistic, written plan: your income, expenses, savings rate, insurance gaps, estate documents, and long-term projections. Investment management is often one component of that plan, but it is not the whole picture.
At 360 Financial, the team takes both seriously. Their proprietary LifeWealth Process is designed to look at a client's entire financial picture and develop a coordinated strategy that connects financial decisions to personal goals. Because, as they put it, every financial decision touches more than your bank account; it touches your family, your work, and how you spend your time.
What Services Does a Financial Planner in Bloomington Provide?
The 360 Financial team works across several interconnected areas of financial planning. Here is what a planning relationship typically involves for clients in the Bloomington area:
Retirement Income Planning
Figuring out how to replace your paycheck in retirement is one of the most complex planning challenges most people face. It involves deciding when to claim Social Security, how to sequence withdrawals from different account types, how to manage the sequence-of-returns risk that makes early retirement years particularly consequential, and how to plan for healthcare costs before Medicare eligibility at age 65.
Healthcare alone can cost $15,000 to $25,000 per person per year in the gap between retirement and Medicare. Planning for that expense is something many people underestimate, and it can reshape the retirement income picture considerably.
Tax Planning in Minnesota
Minnesota is one of the higher-tax states, with a top income tax rate of 9.85% and no preferential treatment for capital gains. The state also taxes Social Security benefits and has an estate tax that kicks in at just $3 million, compared to the federal threshold of $13.6 million. For Bloomington residents with accumulated wealth, this gap between state and federal estate tax exemptions is something a coordinated financial and estate plan can work to address.
The 360 Financial team works alongside CPAs and estate planning attorneys to help clients pursue tax-efficient strategies across income, withdrawals, and estate transfer, aiming to minimize unnecessary tax exposure across multiple dimensions of the financial plan.
Investment Management
360 Financial manages investment portfolios for clients with $500,000 or more in investable assets. Their fee-based model means advisors are compensated as a percentage of assets managed, currently approximately 1 to 1.25% annually, rather than through product commissions. At $1 million in managed assets, that works out to roughly $10,000 to $12,500 per year.
The team operates under a fiduciary standard, meaning they are legally obligated to act in the client's best interest when making recommendations.
Estate Planning Coordination
A financial planner does not typically draft wills or trusts, but they play a central role in making sure the financial plan and the estate documents are aligned. That includes reviewing beneficiary designations on retirement accounts and insurance policies, which override wills and are often out of date. It also includes modeling the potential estate tax exposure under Minnesota's $3 million threshold and coordinating with estate planning attorneys when significant planning work is needed.
Life Transitions
360 Financial works with clients navigating significant life changes: receiving a large inheritance, selling a business, going through a divorce, losing a spouse, or entering sudden wealth from a liquidity event. These transitions often require decisions under emotional pressure and with compressed timelines. The team aims to provide clarity and structure during periods when financial decisions carry particularly high stakes.
FAQ: Finding a Financial Planner in Bloomington, MN
How Do I Know If I Need a Financial Planner?
If you have accumulated significant assets and are starting to ask questions you can't answer on your own, such as whether you're on track for retirement, how much you should be saving, or whether your estate plan reflects your wishes, working with a financial planner is worth considering. 360 Financial typically works with clients who have $500,000 or more in investable assets, including those who are still in the accumulation phase and approaching that level.
What Is the Difference Between a Financial Planner and a Financial Advisor?
In practice, the terms are often used interchangeably. Technically, "financial planner" tends to emphasize comprehensive planning across all areas of your financial life, while "financial advisor" is a broader term that can include investment-focused relationships. Many professionals at 360 Financial hold the CFP (Certified Financial Planner) designation, which requires completing a rigorous curriculum, passing a comprehensive exam, and meeting ongoing continuing education requirements.
Is 360 Financial a Fee-Based or Fee-Only Planner?
360 Financial is fee-based, meaning they charge a fee based on assets under management and may also receive compensation from other sources. This is distinct from fee-only, which means compensation comes only from the client. Fee-based advisors can still operate under a fiduciary standard, and 360 Financial does. Understanding how your advisor is compensated is a fair question to ask before starting any planning relationship.
What Is the LifeWealth Process?
The LifeWealth Process is 360 Financial's proprietary planning framework. Rather than treating investments, taxes, retirement, and estate planning as separate conversations, it seeks to integrate all of these areas into a single, cohesive plan. The goal is to connect the financial decisions you make today to the life you're working toward, and to keep those two things aligned as your circumstances change.
How Do I Get Started With a Financial Planner in Bloomington?
360 Financial offers a free 15-minute introductory call for prospective clients. It is not a sales pitch. It is a conversation to understand where you are, what you're trying to accomplish, and whether their team and approach are the right fit for your situation. Their offices in Wayzata and Elk River serve clients throughout the Twin Cities south metro, including Bloomington and surrounding communities.
The Case for Working With a Team of Specialists
One thing that sets 360 Financial apart in the Bloomington market is the team structure. Rather than relying on a single advisor to cover every area of your financial life, the team includes CFP professionals, CPAs, and specialists in areas like business planning, retirement income, and estate coordination.
When you're working with Michael Urch, Will Grant, Mitch Zweber, or another advisor on the team, you're not getting one person's perspective in isolation. You're accessing a coordinated group of professionals who work together on your behalf. That team approach is part of what makes the "your success is our success" value proposition meaningful rather than just a tagline.
For Bloomington residents who want a financial planning relationship built around their full picture, not just their portfolio, 360 Financial offers a starting point that is easy to take. Book a free 15-minute intro call and see if the conversation goes somewhere useful.
Visit 360financial.net to learn more or schedule your call.
Ready to talk it through? Schedule a free 15-minute introductory call with the 360 Financial team.
All information is believed to be from reliable sources; however, LPL Financial makes no representation as to its completeness or accuracy.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
This information is not intended to be a substitute for specific individualized tax or legal advice. We suggest that you discuss your specific situation with a qualified tax or legal advisor.









